Marketing (branding) Essay Example | Topics and Well Written Essays - 500 words

Marketing (branding) - Essay Example Firstly, branding is an elementary method of strategizing a firms’ position within the market that involves the entire aspects of the firms. Although branding is a task of the marketing department, it cannot be kept restrained to that department alone. Secondly, a brand has to be the carrier of a firm’s value and at the same time the value has to be explained in such terms which can be adapted by the consumers (Randall, G., â€Å"Branding: A Practical Guide to Planning Your Strategy†). Branding as a Business Policy â€Å"Functions, differences, image and source† are considered as the four dimensions of brand that eventually shapes the essence of brands. The brand identification becomes strong as a result of uniformity among the above mentioned dimensions. If it happens that cohesion among the dimensions is not strong and any one dimension among those is sending ambiguous indications to the market, then the essence of the brand gets hampered as the customer s perceive confusing notion about the brand (Randall, G., â€Å"Branding: A Practical Guide to Planning Your Strategy†). Source: (Randall, G., â€Å"Branding: A Practical Guide to Planning Your Strategy†).